Adidas London launches education program for underrepresented young Londoners

Adidas London has launched an educational program for young emerging creatives in London, with the brand’s Originals Carnaby Street store serving as the programme’s learning centre.

For 12 months, participants in The Originals Creator Network will participate in creative workshops led by industry experts, gain access to brand mentors and work on live adidas Originals projects.

The educational program was founded in partnership with a youth-led digital media platform GUAPwhich aims to nurture young talent and build diverse and creative communities on behalf of underrepresented young Londoners.


the online application processs is now open and will be online until February 23, with successful applicants starting the course in April 2022.

Chris Walsh, VP Brand, Adidas North Europe said: “At adidas, we are passionate about providing inclusive opportunities to support young talent in cities around the world.

“In London, through our Carnaby Street Originals Store, we are partnering with GUAP to bring this to life, creating a platform to develop the skills of participants in this initiative with the support of an inspiring set of mentors. We are looking forward to championing the work of these creatives and seeing them thrive.

Jide Adetunji, co-founder of GUAP, commented, “Having tangible role models/mentors and accessible spaces is key to rising up in the creative industry. With so many youth clubs and affordable venues closed, it’s harder than ever to be an emerging creative,”

“This network aims to provide a sharing of skills through some of the best young professionals in their fields and an inspiring space to work and network”.