Private Ashanti businesses are equipped with enhanced customer service skills

Private businesses in the Ashanti region have acquired skills to provide better and improved services to their customers.

Dubbed ‘Ashanti Business Clinic and Exhibition’, businesses were offered a platform for networking, marketing and growth.

Disruptions in the business environment following the Russian-Ukrainian war and Covid-19 necessitated the business clinic to ensure recovery and build future business resilience.

The private sector is seen as the engine of growth to drive the country towards consolidating its status as a middle-income country.

However, the shock caused by the Covid-19 and the Russian-Ukrainian conflict have had a considerable impact on Ghanaian businesses.

Ashanti Business Owners Association Executive Secretary Charles Kusi Appiah-Kubi said the troubled economic environment necessitated the first edition of the Business Clinic and Exhibition.

“We wanted to create the platform to give companies free advice. There will be free information on best practices. We now know the dynamics of the business environment. It is necessary to equip companies with the right tools to make them more resilient. We need our businesses to survive,” he said.

During and after the lockdown, a number of companies adjusted their business model.

This included layoffs and pay cuts.

Other companies have had difficulty accessing finance.

However, some financial institutions have ensured their constant support for the small and medium-sized enterprises affected.

Jerry Baidoo is Sales Manager for SME Commercial Banking at FBN Bank Ghana.

“Each institution needs a financial structure to enable its growth. If you have been working with us for about 6 months, we can review your turnover and advise you on an overdraft. It’s about supporting the growth of your business,” he said.

To increase the efficiency of local farmers, the agricultural society Crop Doctor plans to modernize the agricultural activities of farmers.

They are convinced that the lives of people in rural communities will improve.

“We are here to modernize Ghana’s agricultural industry. We believe this will create rural prosperity. We are here with various farming tools to make farming easier. We are targeting middle-income farmers. A number of them don’t have the funds to afford bigger machines,” he said.