Capitalizing on The Block’s gigantic 2022 season, Reece Bathrooms has embarked on a major campaign to launch its innovative Imagin3D digital bathroom visualization tool for housewives. Tool and creation is led by Trout Creative Thinking, with support from production company Sherpa to bring the campaign to life.
A collaboration between Trout Creative Thinking and Reece Bathrooms, Imagin3D gives remodelers the ability to create and plan their dream bathroom for free using real products, materials, surfaces and colors. Visualizing a bathroom look gives renovators confidence in their choices, before committing to buying products or booking trades, and helps avoid making costly styling mistakes.
The launch campaign includes a TVC, in-store presence and digital marketing overseen by Trout, in addition to integration into this season of Nine’s The Block where contestants use the tool to plan their bathrooms.
Software company Thoughtworks helped develop the digital platform and the functionality of the tool is demonstrated in the TVC using dynamic VFX designed by Soma.
Already, Imagin3D is proving invaluable to home remodelers embarking on their journey to the bathroom; with one in five visitors to the Imagin3D webpage signing up to use the tool.
Imagin3D is available on the Reece Bathrooms website and is used in Reece Bathrooms showrooms across the country.
According to Anthony Bologna, Creative Director of Trout Creative Thinking: “As Australia’s only living brands agency, Trout is dedicated to serving brands in the home maintenance, renovation, building and construction industries. , to shape the way we live and work.
“The launch of Imagin3D on the 25e year of our partnership with Reece is a great achievement and Sherpa was the perfect partner to bring this to life. Creative collaboration between agency, client, and vendor teams really opens doors for businesses to engage clients by creating better brand experiences.
According to Elizabeth Malcher, Producer, Sherpa: “It was such a pleasure to work with the Trout and Reece teams on our third collaborative campaign this year. We were able to take a deep dive into creative production and get to the heart of their message.
Above: Brand identity imagery (point of sale)
Above: Image of the digital tool interface.
Client: Reece Bathrooms
Account Manager: Kelly Huglin
Creative Agency: Trout Creative Thinking
Creative Director: Anthony Bologna
Lead Account Manager: Genamay Bennett Burkhardt
Senior Writer: Kyle Tickell
Lead Digital Designer: Henrik Pagh
Motion designer (identity): Martin Pribble
Digital Performance Manager: James Pearce
Digital Product Manager: Hayley Griffiths
Assistance in the development of digital products: Thoughtworks
Production company: Sherpa
Executive Producer: Nat Taylor
Producer: Elizabeth Malcher / George Rubanov
Director: Jesse Richards
Director of photography: Michael Lincoln
Sound: final sound
Edit: puffin post
Visual effects: Soma